The 9 things every contractor homepage needs.
Open your homepage on a phone and imagine you have never heard of the business. Can you tell what it does, whether it works in your area, and what to do next without searching the menu?
1. Say what you do and where
Put the trade and service area in the first screen. “Kitchen and bath remodeling in Orange County” tells a homeowner more than a slogan on its own. If you specialize in certain jobs, name them. If you work in a smaller group of cities, say where rather than implying you cover the whole county.
2. Make the phone number or estimate button easy to find
Choose the way you actually want new customers to contact you. Make the phone number tap to call, or use a button that goes straight to the estimate form. Keep the wording clear. Test the link yourself on a phone and check where the call or form message goes.
3. Show your own project photos
Use photos of work you completed and have permission to show. Choose shots that explain the job rather than filling space. A before and after pair can show what changed; a detail photo can show a finish or material. Avoid adding identifiable customer details without permission.
4. List services in plain language
Use names homeowners recognize. If you offer roof repairs, replacements, or inspections, list them separately. Add a short description of what each service covers and which requests it suits. If you do not take a common type of job, a plain note can save both sides a call.
5. Name the places you serve
List the cities or neighborhoods where you take work. Do not claim an office where you do not have one. If larger projects can be farther away but small repairs are local, explain that difference. A homeowner should know whether it is worth sending an inquiry.
6. Give visitors a way to find reviews
If you display stars, use only real, current ratings. A straightforward link to your review page is enough if you do not show ratings. A review card can help customers reach that page in person. Do not present an illustrative rating as if it came from actual customers.
7. Explain how it works in three steps
Describe what happens after the first contact. For example: tell us about the project, schedule a walkthrough, then review the estimate. Use the process you actually follow. Mention what information helps you prepare, such as the property location, a few photos, or the work the homeowner wants done.
8. Explain what it costs or how you price it
If you cannot quote a job without seeing it, say how the estimate works. Explain what changes the price, such as access, materials, or the amount of preparation. If there is a visit fee or a minimum job size, make that clear rather than leaving it for the last call.
9. Repeat one clear next step
Use the same main action near the top and again after the details. If you want people to request an estimate, keep that wording consistent. Check that the second button leads to the same place as the first. Avoid asking visitors to choose between several equally prominent actions.
Common questions
What should the first screen say?
Say what trade you work in and where you take jobs.
Should I use my own project photos?
Yes. Use photos of work you completed and have permission to show.
Do I need to show star ratings?
No. A link is enough. If you show stars, use real, current ratings.
What if I cannot list a fixed price?
Explain how the estimate works and what changes the price.